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Crisp MagicReply

AI chatbot block inside Crisp's support inbox; Crisp plans run from free to $295 per month with AI credits.

Reviewed by the Noxilo team

Visit Crisp MagicReply ↗

What is Crisp MagicReply?

MagicReply is not a standalone product. It is a bot block inside Crisp's chatbot workflow builder, so you buy it by buying Crisp. It suits small support teams that want AI answers drawn from their own content inside a shared inbox.

What MagicReply does

It sits in the drag-and-drop chatbot builder under the Automate section of Crisp's AI page. A confidence setting is meant to stop the AI inventing answers: when it cannot find one, it says so and your team follows up. Crisp also lists brand tone customization, AI agents, translate and transcribe features.

What it costs

Crisp prices per workspace per month: Free is $0 with 2 agents and no AI credits. Mini is $45 with 4 agents and $5 in AI credits (around 90 automated conversations). Essentials is $95 with 10 agents and $25 (around 450). Plus is $295 with 20+ agents and $75 (around 1,350). Extra agents are $10 a month each. Enterprise is custom.

The free plan catch

The Free plan includes no AI credits, so you cannot run MagicReply without a paid plan. Crisp advertises a 14-day trial of all features with no card, and the AI page mentions a trial of up to 30 days.

Billing notes

Prices exclude VAT. EU businesses can enter a VAT number, and non-EU businesses are not charged. Nonprofits and students can get 50% off via a code from sales. The page does not name a currency code beyond the dollar sign. Crisp IM SAS is the entity named in the footer, and the site says it is built from France.

Decision rule

Start the trial, build one bot with MagicReply on your real FAQs, and check how many conversations the included credits cover. Choose Mini for low volume; move up only if credits run out.

Key features

  • MagicReply AI answer block in the chatbot builder
  • Confidence threshold to limit made-up answers
  • Brand tone customization
  • AI agents
  • Translate and transcribe
  • Shared support inbox
  • Free plan with 2 agents

Pros & cons

👍 Pros

  • Fallback to humans when unsure
  • Included AI credits in each paid plan
  • Free tier for the inbox itself

👎 Cons

  • No AI credits on Free
  • Currency not named
  • Credit usage varies by conversation

Use cases

  • First-line customer support answers
  • Out-of-hours replies
  • Multilingual support
  • Handing hard questions to humans

Crisp MagicReply pricing

As of October 2026, per workspace per month ($ sign shown, currency code not named):

PlanPriceAgentsAI credits
Free$02None
Mini$454$5
Essentials$9510$25
Plus$29520+$75

Crisp MagicReply price history

PlanPriceSeen onChange
Essentials $95 / month Oct 2026 –
Mini $45 / month Oct 2026 –
Plus $295 / month Oct 2026 –

Frequently asked questions

Is MagicReply a separate product?

No, it is a bot block in Crisp's chatbot builder.

Does the free Crisp plan include MagicReply?

The Free plan includes no AI credits.

How many conversations do the AI credits cover?

About 90 on Mini, 450 on Essentials and 1,350 on Plus, per Crisp.

Is there a Crisp free trial?

Yes, 14 days with all features and no card required.

Is there a student discount?

50% off for nonprofits and students through a promo code from sales.

How we researched Crisp MagicReply

We checked Crisp MagicReply's own website, its pricing page and the sources below (October 28, 2026). Prices change often: the vendor's checkout is always the final word. Deals are re-checked as Black Friday gets closer.