Black Friday Software Deals History (2022–2026)
We track what 113 software companies actually knocked off their prices on Black Friday and Cyber Monday. Every number below comes from the vendor's own sale page or dated deal coverage, linked on each product page. Use it to judge whether this year's "biggest sale ever" really is.
Average Black Friday discount by year
| Year | Average discount | Products with data |
|---|---|---|
| 2022 | 54% | 6 |
| 2023 | 54% | 18 |
| 2024 | 60% | 37 |
| 2025 | 52% | 99 |
| 2026 (live deals so far) | 66% | 13 |
Which software categories discount the most?
Average of each product's typical Black Friday discount, grouped by its main category. Categories with one product are a weak signal.
| Category | Typical discount | Products |
|---|---|---|
| WordPress Hosting | 80% | 2 |
| VPN | 76% | 10 |
| Web Hosting | 67% | 10 |
| AI Audio Generators | 65% | 2 |
| Antivirus & Security | 64% | 7 |
| Cloud Storage | 58% | 9 |
| Password Managers | 56% | 5 |
| Online Learning | 53% | 7 |
| Privacy & Data Removal | 51% | 3 |
| Email Marketing | 48% | 3 |
| VPS Hosting | 46% | 2 |
| AI Text Generators | 45% | 1 |
| Productivity Software | 42% | 7 |
| PC & Mac Utilities | 41% | 7 |
| WordPress Themes | 41% | 3 |
| Design Software | 40% | 3 |
| Website Builders | 40% | 5 |
| YouTube Tools | 40% | 3 |
| AI Music Generator | 40% | 1 |
| AI Video Generators | 39% | 6 |
| WordPress Page Builders | 36% | 4 |
| Stock Photos & Media | 28% | 4 |
| SEO & Marketing Tools | 27% | 5 |
Product by product
"–" means no Black Friday deal on record for that year (or we could not find a reliable source). Download the CSV (CC BY 4.0, please link back to this page).
| Product | Category | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| 1Password | Password Managers | – | – | – | 50% | – |
| Adobe Creative Cloud | Design Software | – | 50% | 50% | 50% | – |
| Aura | Privacy & Data Removal | – | – | – | 68% | – |
| Avast & AVG | Antivirus & Security | – | – | 70% | 50% | – |
| Babbel | Online Learning | – | – | – | 40% | – |
| Backblaze Computer Backup | Cloud Storage | – | – | 30%CYBRBLZ24 | 30%WINTER30 | – |
| Bartender | PC & Mac Utilities | – | – | – | 17% | – |
| Beaver Builder | WordPress Page Builders | – | – | – | 25% | – |
| Bitdefender | Antivirus & Security | – | – | – | 62% | 78% |
| Blinkist | Online Learning | – | – | 90% | 85% | – |
| Blocksy Pro | WordPress Themes | – | – | – | 40%BFCM2025 | – |
| Bluehost | Web Hosting | – | – | 75% | 81% | 25% |
| Breakdance | WordPress Page Builders | – | – | – | sale | – |
| Brevo | Email Marketing | – | 50%BREVOFRIDAY50 | – | 40% | – |
| Camtasia | PC & Mac Utilities | – | – | 25% | 25% | – |
| Canva | Design Software | – | – | – | 50% | – |
| CapCut | AI Video Generators | – | – | – | – | 60% |
| Carrd | Website Builders | – | – | – | 40%BLK2025 | – |
| CleanMyMac | PC & Mac Utilities | – | – | 30% | 30% | – |
| CleanShot X | PC & Mac Utilities | – | – | – | 30% | – |
| ClickUp | Productivity Software | 20%CYBERUP | – | – | – | – |
| Cloudways | Web Hosting | – | – | 40%BFCM2024 | 50%BFCM5050 | – |
| Codecademy Pro | Online Learning | – | – | – | 50% | – |
| Contabo | VPS Hosting | – | – | sale | 25% | – |
| Coursera Plus | Online Learning | – | – | 40% | 40% | – |
| CyberGhost | VPN | – | – | 84% | 84% | – |
| Dashlane | Password Managers | – | – | – | 60% | – |
| DataCamp | Online Learning | – | – | – | 50% | – |
| DaVinci Resolve | AI Video Generators | – | – | – | – | 20% |
| DeleteMe | Privacy & Data Removal | – | – | 25%BFCM25OFF | 30%BFCM30OFF25 | – |
| Descript | AI Audio Generators | – | – | – | sale | – |
| Divi (Elegant Themes) | WordPress Page Builders | – | 60% | sale | 80% | – |
| DreamHost | Web Hosting | – | sale | – | 75% | – |
| EaseUS | PC & Mac Utilities | – | 66% | – | 70%BF2025 | – |
| Elementor | WordPress Page Builders | – | – | – | 20% | – |
| ElevenLabs | AI Audio Generators | – | – | – | 80% | – |
| Envato Elements | Stock Photos & Media | – | – | – | 25% | – |
| ESET | Antivirus & Security | – | – | 50% | 50% | – |
| ExpressVPN | VPN | – | – | sale | 81% | 80% |
| Fantastical | Productivity Software | 50% | – | – | sale | – |
| Filen | Cloud Storage | – | – | 50% | 9% | – |
| Filmora | AI Video Generators | – | – | – | 10% | – |
| Fliki | AI Audio Generators | – | – | 50%FLIKIBLACKFRIDAY50 | 50% | – |
| Framer | Website Builders | – | – | – | 50%BLACKFRIDAY25 | – |
| GeneratePress | WordPress Themes | – | – | – | 33% | – |
| GetResponse | Email Marketing | – | – | – | 40% | – |
| Grammarly | Productivity Software | – | – | – | 50% | – |
| Hosting.com | Web Hosting | – | – | 86% | 50% | – |
| Hostinger | Web Hosting | 80% | 85% | 85% | 85%BLACKFRIDAY | 80%BLACKFRIDAY |
| Hostinger VPS | VPS Hosting | – | – | – | 67%MEINVPS | 67%CLUBIC |
| Hostinger Website Builder | Web Hosting | – | – | 85% | sale | 80% |
| Icedrive | Cloud Storage | – | sale | sale | 50% | – |
| IDrive | Cloud Storage | – | – | – | 95% | – |
| Incogni | Privacy & Data Removal | – | – | 58% | 55%BFDEAL25 | – |
| Internxt | Cloud Storage | – | – | 85% | 90% | – |
| IPVanish | VPN | – | – | – | 83% | 85% |
| Kadence WP | WordPress Page Builders | – | – | – | 30% | – |
| Keeper | Password Managers | – | 50% | 50% | 50% | – |
| Kinsta | Web Hosting | – | – | sale | 50% | – |
| Kit | Email Marketing | – | – | – | 60% | – |
| Kling AI | AI Video Generators | – | – | 50% | 50% | – |
| Koofr | Cloud Storage | – | 40%BF2023 | – | sale | – |
| Leonardo.ai | Design Software | – | – | – | 20% | – |
| Malwarebytes | Antivirus & Security | – | – | 50% | 50% | – |
| MasterClass | Online Learning | – | – | – | 50% | – |
| McAfee | Antivirus & Security | – | – | – | 65% | – |
| Microsoft 365 | Productivity Software | – | – | – | 54% | – |
| Motion Array | Stock Photos & Media | – | – | – | 10% | – |
| Movavi | PC & Mac Utilities | – | sale | 80% | 80% | – |
| Namecheap | Web Hosting | – | 99% | sale | 80% | – |
| Nexcess (Liquid Web) | WordPress Hosting | – | – | 75% | 75% | – |
| NordPass | Password Managers | – | – | 57% | 58% | 61% |
| NordVPN | VPN | – | 69% | 74% | 74% | 78% |
| Norton 360 | Antivirus & Security | – | – | sale | 75% | – |
| OceanWP | WordPress Themes | 50% | sale | – | – | – |
| OpusClip | YouTube Tools | – | – | – | 65% | – |
| Parallels Desktop | PC & Mac Utilities | – | 25% | – | 50%NEW50 | – |
| pCloud | Cloud Storage | 85% | 85% | – | 62% | – |
| PDF Expert | Productivity Software | – | – | – | 10%BF10 | – |
| Pictory | AI Video Generators | – | – | – | 50% | – |
| Placeit | Stock Photos & Media | – | – | – | 50%cyber50off | – |
| Private Internet Access | VPN | – | – | 83% | 83% | – |
| Proton Drive | Cloud Storage | – | – | 55% | 60% | – |
| Proton Unlimited & Proton Pass | VPN | 40% | – | – | 50% | – |
| Proton VPN | VPN | – | – | 70% | 75% | – |
| PureVPN | VPN | – | – | 88% | 90% | – |
| Quillbot | AI Text Generators | – | 50% | – | 40%BFCMDEAL | – |
| Riverside | YouTube Tools | – | – | – | 35% | – |
| RoboForm | Password Managers | – | – | – | 60% | – |
| Rosetta Stone | Online Learning | – | – | sale | – | – |
| SE Ranking | SEO & Marketing Tools | – | 20% | – | sale | – |
| Semrush | SEO & Marketing Tools | – | 30% | – | 17% | – |
| Shutterstock | Stock Photos & Media | – | – | 25%BFCM24 | – | – |
| SiteGround | Web Hosting | – | 85% | 83% | 85% | – |
| Skillshare | Online Learning | – | – | – | 50%AFF50 | – |
| Snagit | Productivity Software | – | – | 25% | – | – |
| Squarespace | Website Builders | – | – | – | 36% | – |
| Streamlabs Ultra | YouTube Tools | – | – | saleBF24 | 20%ULTRAWEEKEND | – |
| Suno | AI Music Generator | – | – | – | 40% | – |
| Surfer | SEO & Marketing Tools | – | 30% | 52% | 20% | – |
| Surfshark | VPN | – | – | 87% | 87% | 88%BLACKFRIDAYCN |
| Sync.com | Cloud Storage | – | – | 67% | 50% | – |
| TotalAV | Antivirus & Security | – | – | – | 80% | – |
| TubeBuddy | SEO & Marketing Tools | – | – | – | 30%BF30 | – |
| Udemy | Online Learning | – | – | – | sale | – |
| VEED | AI Video Generators | – | – | – | 45%BLACKFRIDAY | – |
| Webflow | Website Builders | – | – | – | 25% | – |
| Windscribe | VPN | – | – | – | 58% | – |
| Wix | Website Builders | – | 52% | 50% | 50% | 50% |
| WP Engine | Web Hosting | sale | – | – | 33% | – |
| WPS Office Pro | Productivity Software | – | – | – | 85% | – |
| WPX | WordPress Hosting | – | – | – | 85% | – |
| Writesonic | SEO & Marketing Tools | – | 20% | – | 30%BFCM30WS | – |
How we collect this data
For each product we look for the vendor's Black Friday announcement or sale page, archived snapshots of the pricing page, and dated coverage from deal editors. We record the headline discount the vendor advertised (usually on the longest plan), the dates, and any coupon code. When sources disagree we keep the vendor's own figure. Current-year numbers appear only for deals we have seen live.