Dia
AI browser from The Browser Company, the team behind Arc; the browser is the product, with a paid Pro tier reported.
Visit Dia ↗What is Dia?
Dia is an AI-centred web browser from The Browser Company, the team that made Arc. There is no verified Black Friday deal for Dia, so this page is about whether it is worth trying at all.
Arc is now in maintenance mode, which means The Browser Company's active development has moved to Dia. If you are an Arc user wondering where things are heading, Dia is the answer. Reports mention a paid Dia Pro tier, but we could not verify its price or limits, so we are not quoting any numbers.
Who should try it
Dia suits people who want an AI assistant built into the browser rather than in a separate tab. It is a reasonable experiment for early adopters who are comfortable with a young product that still changes often.
It is not a good fit if you need a stable, long-established browser for work, or if your company restricts AI tools that read page content. Former Arc users who liked Arc's tab and sidebar design should also expect differences.
We found no Dia coupon code and no Black Friday history. We will update this page if a 2026 offer appears on diabrowser.com.
Key features
- AI assistant built into the browser
- Made by The Browser Company
- Successor focus after Arc
- Paid Pro tier reported
Pros & cons
👍 Pros
- Active development from the Arc team
- AI features built in rather than bolted on
👎 Cons
- No verified Black Friday deal
- Pro tier pricing not confirmed
- Younger product than mainstream browsers
Frequently asked questions
Is Arc still being developed?
Arc is in maintenance mode. The Browser Company's active work has moved to Dia.
Do I need to pay for Dia?
Reports describe a paid Dia Pro tier alongside the browser, but we could not verify its price. Check diabrowser.com for the current plans.