Midjourney

What is Midjourney?

What Midjourney is for

Midjourney generates images from text prompts and is best known for stylized, painterly and cinematic results. It suits illustrators, art directors, concept artists and anyone who wants striking images quickly. It is a poor fit if you need exact text rendering, tight brand control, or a free tool: Midjourney is sold by subscription.

Where you use it

Midjourney started inside Discord and now also runs through its website. You can work in either place. The web interface is simpler for newcomers, while Discord remains useful if you already work in community servers.

Plans and what changes between them

As of October 2026, Midjourney's help docs list four monthly prices: Basic $10, Standard $30, Pro $60 and Mega $120. Committing to an annual plan gives 20% off, with the full year paid upfront. That puts Basic at $96 per year and Standard at $288 per year.

The real difference between tiers is fast GPU time and concurrency, not image quality. Higher plans give more fast hours and let you run more jobs at once. Pro and Mega also include Stealth mode for private generations, which matters if you do not want your images public. Standard is the sensible plan for regular users, because Basic's fast time runs out quickly.

The catch with Basic

Basic is cheap, but heavy use will exhaust fast hours, after which you wait or buy more. Do not pick it for daily production work. If you generate only a few dozen images a month, it is enough.

Sales

Midjourney does not appear to run publicly documented Black Friday sales; its standing discount is the annual plan. We found no verified dated holiday offers for 2022 to 2025, so none are listed.

Who should skip it

Skip Midjourney if you need a free plan, or precise typography inside images. Skip it if your team requires strict control over where prompts and outputs are stored without reading the terms first.

Decision rule: start with one month of Standard. If you use most of the fast hours, move to annual billing for the 20% saving; if you barely use it, drop to Basic.

Key features

• Text-to-image generation
• Web app and Discord access
• Four subscription tiers by fast GPU time
• 20% off annual billing
• Stealth mode on higher plans
• Image variations and upscaling

Use cases

• Concept art and moodboards
• Editorial illustration
• Social media visuals
• Product and packaging ideas

Midjourney pricing

As of October 2026, from Midjourney's plan comparison docs. Annual billing is 20% off.