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Lumar

Enterprise website optimisation suite, formerly DeepCrawl, covering technical SEO, accessibility, speed and AI search visibility.

Reviewed by the Noxilo team

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What is Lumar?

What Lumar is

Lumar is the rebrand of DeepCrawl, and its homepage says so outright. It is a website optimisation platform for large sites, delivered as four apps: Analyze, Monitor, Protect and Impact. Buy it if you run an enterprise or agency site where regressions cost money. A ten-page blog does not need it.

What the four apps cover

The product list now spans AI search visibility (the page uses GEO and AEO), technical SEO, site speed, web accessibility and custom website analytics. That breadth is the main change since the DeepCrawl days, when it was mostly a crawler. Accessibility and performance sitting beside SEO is a sensible bundle for teams that already own all three problems.

Pricing: ask first

The homepage lists no prices and offers a 'get pricing for your team' route, with a separate pricing page we did not see priced. Expect a sales process and a contract. We found no public free plan or trial length, so we do not quote any. If budget is tight, compare quotes with Screaming Frog or Sitebulb, which publish prices.

Where it is weak

The homepage does not state headquarters, and we did not confirm company facts, so check the contract entity. The AI visibility modules are a recent addition and unproven compared with the crawling core. A copyright line reads 2022 to 2026, which tells you the Lumar name is only a few years old.

Who should skip it

Skip it if you are a solo consultant, a small shop or anyone who wants to start crawling today without a demo call. Pick it if several teams need shared dashboards and alerting.

Decision rule

Ask for a pilot crawl of your own site and check that Monitor catches a deliberately broken template. If it does and the quote fits, sign; if you are asked for a long contract before the pilot, move on.

Key features

  • Technical SEO crawling (Analyze)
  • Change monitoring (Monitor)
  • Quality gates before release (Protect)
  • Impact tracking (Impact)
  • AI search visibility reporting
  • Site speed checks
  • Web accessibility checks
  • Custom website analytics

Pros & cons

👍 Pros

  • Broad coverage under one platform
  • Established crawler heritage
  • Monitoring for site changes

👎 Cons

  • No public prices
  • Sales-led onboarding
  • AI visibility features are new
  • Overkill for small sites

Use cases

  • Enterprise technical SEO audits
  • Release regression monitoring
  • Accessibility compliance reviews
  • Agency client reporting

Frequently asked questions

Is Lumar the same as DeepCrawl?

Yes. The homepage states that Deepcrawl is now Lumar.

Does Lumar have a free plan?

None is shown; pricing is by request.

What are Lumar's four apps?

Analyze, Monitor, Protect and Impact.

Does Lumar check accessibility?

Yes, accessibility sits alongside SEO and speed in the suite.

How we researched Lumar

We checked Lumar's own website, its pricing page and the sources below (October 28, 2026). Prices change often: the vendor's checkout is always the final word. Deals are re-checked as Black Friday gets closer.

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