Magic Write

What is Magic Write?

What Magic Write is

Magic Write is the text generator inside Canva. You use it in docs, presentations and social designs to draft copy, reword or summarise, without leaving the editor. You cannot buy it on its own, so the real decision is whether you want a Canva plan.

That also means the old tagline about generic high-quality text misses the point: the value is in-context drafting next to your design.

Limits by plan

Canva's pricing page lists Free at US$0 for one person, Pro at US$144 a year for one person, and Business at US$250 a year per person, all excluding tax. Teams is no longer available to new sign-ups.

Magic Write, along with Translate, can be used abundantly on paid plans and does not count against the monthly AI allowance, with fair use limits possible. The exception is the Pro Lite plan, where standard AI draws from the monthly allowance. For Free users the page does not say how many uses Magic Write gets, so check inside the editor.

Who it suits

It suits people already designing in Canva who want a quick first draft of a caption or slide text. Output is general and needs your edits.

Skip it if you need long-form articles, research with sources, or a strong model for code and analysis. A dedicated assistant is better for that.

Decision rule: if you pay for Canva Pro anyway, use Magic Write as a free bonus. Do not buy Canva Pro for it alone.

Key features

• Text drafting inside Canva docs and designs
• Rewrite and summarise tools
• Translation alongside it
• Available on paid Canva plans
• Covered by fair use on paid plans

Use cases

• Social captions
• Slide text drafts
• Short document outlines
• Rewording copy in a design

Magic Write pricing

As of October 2026 Magic Write has no separate price. Canva Free is $0, Canva Pro is $144 a year for one person and Business is $250 a year per person, excluding tax.