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Mailchimp

Well-known email marketing platform with a 250-contact free plan and Essentials, Standard and Premium tiers priced by contact count.

Reviewed by the Noxilo team

Email Marketing
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What is Mailchimp?

Mailchimp is a familiar email marketing platform with polished templates and many integrations. It suits small businesses that value those integrations; people sending a simple newsletter on a tight budget will find cheaper options.

What the free plan really allows

The pricing page we opened shows a Free plan at 0 with a limit of 250 contacts. That is small compared with Kit's free tier, which covers up to 10,000 subscribers. Treat Mailchimp's free plan as a way to test, not to run a list.

Pricing and the contact trap

Essentials started at EUR 11.69 a month and Standard at EUR 17.99 after a 14-day trial, on the euro-priced page. Premium's regular starting price was not clearly shown; the page listed EUR 314.86 a month for 12 months, which appears to be a discounted rate for 10,000+ contacts. Customers with 10,000 or more contacts could save 15% in the first 12 months.

Mailchimp counts contacts in your audience, so cleaning inactive subscribers can cut your bill more than any coupon.

Black Friday: do not wait

We found no verified Mailchimp Black Friday promotion for 2025 and no confirmed annual-plan discounts from earlier years. Deal-site claims could not be traced to the company, so we list none.

Who should skip it

Creators who only send a newsletter should look at Kit. Senders who prefer to pay by emails sent rather than contacts may like Brevo. Large ecommerce lists may want a specialist tool.

Decision rule

Pick Mailchimp for integrations and templates, start on Essentials, and prune the list before you compare prices. If you only need a simple newsletter, choose a tool with a larger free tier.

Key features

  • Email campaigns and templates
  • Free plan up to 250 contacts
  • Essentials, Standard and Premium tiers
  • 14-day trial on Essentials and Standard
  • Many integrations
  • Contact-based pricing
  • Automation on paid plans
  • Discount for 10,000+ contacts in year one

Pros & cons

👍 Pros

  • Polished templates
  • Wide integration list
  • Free plan to test
  • Familiar interface

👎 Cons

  • Free plan limited to 250 contacts
  • Price rises with contacts
  • Not a bargain versus alternatives

Use cases

  • Small business newsletters
  • Ecommerce promotional emails
  • Welcome email sequences
  • Event announcements

Mailchimp pricing

As of October 2026 the Mailchimp pricing page, shown in euros, listed these entry prices. Premium's regular price was not clearly stated.

PlanStarting price
FreeEUR 0, up to 250 contacts
EssentialsEUR 11.69/month after 14-day trial
StandardEUR 17.99/month after 14-day trial

Mailchimp price history

PlanPriceSeen onChange
Essentials (EU page) €11.69 / month Oct 2026 –
Standard (EU page) €17.99 / month Oct 2026 –

Frequently asked questions

Is Mailchimp free?

There is a Free plan limited to 250 contacts.

How does Mailchimp charge?

By contacts in your audience, so list cleaning saves money.

Mailchimp or Kit?

Kit has a bigger free tier for creators; Mailchimp has more integrations and templates.

Does Mailchimp have a free trial?

Essentials and Standard show a 14-day trial on the pricing page.

How we researched Mailchimp

We checked Mailchimp's own website, its pricing page and the sources below (October 28, 2026). Prices change often: the vendor's checkout is always the final word. Deals are re-checked as Black Friday gets closer.

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